Twitter is Destroying itself by Censoring Conservatives
A few years ago it seemed like Twitter would become the world’s biggest social network—it seemed likely Twitter would rack up over 1 billion active users. Its founders described it as the “pulse of the planet”.
These dreams aren’t materializing, in part because of Twitter’s political activism, and censorship of conservative users.
For the three months ending in June, 2017, Twitter had just 329 million average monthly users, which was unchanged from the previous quarter. Not only that, it’s estimated that up to 15% of Twitter’s users (48 million) are actually bots—they’re not real people, they’re fake.
This stagnation is beginning to be reflected in Twitter’s stock price, which has taken a beating in recent days. Furthermore, Twitter is actually losing money as a company, as their click-through rate on advertisements is so poor.
According to Shira Ovide of Bloomberg:
Twitter is a ‘growth’ company that is shrinking… it doesn’t turn a profit under any conventional meaning of the word and it competes directly against Google and Facebook, two of the most successful companies of the last generation. Other than that, things in the Twitter-verse are peachy.
Twitter’s not making money, and it’s not growing. Why?
One of the big reasons is Twitter’s political activity. This may come as a shock, but Twitter’s too-frequent purging of conservative political commentators and users is not only giving them a bad reputation, but it’s souring their growth with roughly half of its potential user-base.
Remember when Milo Yiannopoulos was banned from Twitter for writing a bad review about the all-female Ghostbusters movie (which was a flop, by the way)?
Conservatives are numerous, and if they don’t feel welcome, they won’t use Twitter. In fact, it’s estimated that 80 million Americans are boycotting companies for political reasons. Twitter is one such company, as are Nordstrom and Starbucks.
Many conservative users have either given up on Twitter, or have moved on to “free speech” alternative social networks, like Minds or Gab. Gab has acquired 200,000+ users in the space of a few months. Basically, conservatives are leaving Twitter in droves.
As a company, Twitter should recognize this and stop playing politics—although it may be too late.